cheep uggs Deluxe Celebrating 50 Years
THE SUDBURY STAR, SATURDAY, MAY 29, 2010 Sudbury a ‘one arch town’ HEATHER CAMPBELL For The Sudbury Star Fifty years after serving their first burger and fries, Deluxe Hamburgers has branded Sudbury as a one arch town. They have become infamous around the globe and the answer to why rests with the customers who love them. How many restaurants have a Facebook page? The Deluxe restaurants’ history starts with Sam Lolas. Sam was running the Lolas Convectionary and Lunch Counter in Copper Cliff, when he decided to open the first Deluxe Drive in. Tim Zografopoulos, Sam’s brother inlaw, worked with Sam to open the first one arch Deluxe Drive in on Notre Dame. Tim remembers opening on the long weekend in May 1960. “We were testing equipment on Wednesday and planned to fix any problems on Thursday and then ready for the weekend, but Thursday we were swamped,” Tim said. During the ’60s, the popular car hop drive in restaurants, and the dreams of Sam to open a chain of one arch restaurants, began. In 1966, the Kingsway location opened up, right across from the A drive in. The Regent Street opened in 1968 and Lorne Street opened in 1963. There was also a Deluxe restaurant in North Bay. Plans changed somewhat when the Notre Dame location closed after Sam passed away after a battle with cancer in 1969. The other three locations on Regent, Lorne streets and The Kingsway, were sold as independent businesses. Tim bought the Regent Street location in 1971. The North Bay location was bought, but not kept as a Deluxe restaurant. Aside from friendly faces behind the counter, the quality food has been the pride of the business. “We have always used local potatoes and originally we made our own patties,” said Tim. It was one of those trips that gave Sam the idea for a hamburger drive in restaurant for Sudbury. Picking up on the trend for drive ins where your food was brought to your car window on a tray that hung from the door. Although this only lasted less than a decade, they adjusted and expanded to the eat in and later the drive through. In fact, the restaurant was only intended to be a summer business, but customers wanted Deluxe fries all year round. They originally had more in common Orignial owner Sam Lolas’ family, Steve Lolas (left),
Sam’s wife, Catherine, Tess Lolas Page and Sam Lolas Jr., joined Tim Zografopoulos and his family to celebrate the 50th anniversary of Deluxe Hamburgers on Regent Street. The three generations at Deluxe Hamburgers on Regent Street, are celebrating 50 years of serving the residents of Greater Sudbury great food and memories. Pictured are: Peter Smith (left), Samantha Smith, Bill Zografopoulos, Katrina Smith, Tim Zografopoulos, Timothy Smith and Marsha Smith. with their competitor, McDonald’s, then today and two locations are directly across the road from their competitor. Not to mention many other large franchise fast food chains. “Competition is good,” said Tim. Although you might think it would hurt business, their fries and family environment keep customers coming back and longing for meals and memories. Both owners and customers claim it is the memories made over a meal at Deluxe that keeps these businesses busy. Stories abound about late night baskets of fries and sauce after a hockey game or the dance club. Or Sunday dinner with family, a romantic first date and a comfort shake for a frazzled mother. Deluxe restaurants’ reputation goes beyond the borders of Sudbury. Many out of town visitors find themselves at the Deluxe counter because of convenience, or word of mouth. “We recently had a basketball team travel through Sudbury and stop in because we were recommended as the best place to eat in Sudbury,” Tim said. Dedicated customers have bought hamburgers and the T shirt to prove it. “We have customers who take pictures of their travels around the world wearing our T shirts,” Marsha said with a grin. “We received a picture of a soldier in Afghanistan wearing our T shirt.” As one happy customer explains on a restaurant blog site, “Yes, it’s only a fastfood joint, but it’s also an iconic Sudbury institution. Although I haven’t lived in Sudbury for some time, I always try to get out to Deluxe for a chicken on a bun dinner there’s just something about that barbecue gravy that makes you want more, not to mention the best fries, onion rings and milkshakes in the city. Sudbury IS a one arch town!